SmartSimple Blog

Successfully implementing a corporate social responsibility (CSR) strategy is both challenging and complex. That's why SmartSimple is happy to offer practical workshops on five CSR topics to help solve some of the most common challenges when building out or improving your responsibility strategy, such as integrating with the United Nations Sustainable Development Goals (SDGs). 

Collaborative blog post written by Alex Wong, SmartSimple’s Director of Marketing, and America’s Charities

Photo by Rawpixel

Everything starts with the voice of your crowd. CSR has gone through many shifts since its inception, and how it's addressed the societal needs of the time. We speak about the evolution of CSR leadership in our Brief History of CSR blog. According to the book All In, CSR has transformed through three eras of leadership: the “Harm Reduction” era where companies reactively tried to offset some past mishaps to better their brand in the public eye, to the “Strategic Integration” era where companies saw the value in brand building into their marketing strategy. Today, CSR follows a  more purpose-led model where companies implement a purpose as a critical element in the fabric of every aspect in their operations. This model is more holistic in its approach that makes your business ready for the modern era of purpose-driven CSR.

On June 26, we unveiled Engage, the only CSR solution that fully aligns your mission with the United Nations’ SDGs. The live stream event included a demonstration of SmartSimple Engage via our Engage live stream YouTube page.

You’re probably reading this because you want to implement the United Nations SDGs (Sustainable Development Goals) into your CSR strategy, but don’t know where to start. With 17 Sustainable Development Goals and 169 sub-targets on topics as diverse as gender equality, zero hunger, and climate action — Where do you even begin?