SmartSimple Blog

When reflecting on the events of 2020, the word that leaps to many of our minds is “unprecedented.” From the crippling COVID-19 pandemic to the calls for justice and equity heard across the United States, companies have had to absorb a number of unprecedented shocks to the way they do business, and the way they carry out their mandate of corporate citizenship. Many organizations have shifted their missions to respond to the ongoing crises – for example, by directing funds toward addressing employee hardship, improving digital education, or advancing advocacy work.

The United Nations Sustainable Development Goals (SDGs) have become a widely adopted blueprint for organisations to map and track their progress in addressing global challenges like poverty, clean energy, and climate change.

For many however, effectively tracking and measuring their overall impact remains elusive, especially when many have different philanthropic program types (i.e. employee volunteering, donations, fundraising, etc.). How for instance, do you track overall impact if your volunteer programs use volunteer hours as a base metric, while your donation program uses Euros raised to track progress?