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Everything starts with the voice of your crowd. CSR has gone through many shifts since its inception, and how it's addressed the societal needs of the time. We speak about the evolution of CSR leadership in our Brief History of CSR blog. According to the book All In, CSR has transformed through three eras of leadership: the “Harm Reduction” era where companies reactively tried to offset some past mishaps to better their brand in the public eye, to the “Strategic Integration” era where companies saw the value in brand building into their marketing strategy. Today, CSR follows a  more purpose-led model where companies implement a purpose as a critical element in the fabric of every aspect in their operations. This model is more holistic in its approach that makes your business ready for the modern era of purpose-driven CSR.

On June 26, we unveiled Engage, the only CSR solution that fully aligns your mission with the United Nations’ SDGs. The live stream event included a demonstration of SmartSimple Engage via our Engage live stream YouTube page.

You’re probably reading this because you want to implement the United Nations SDGs (Sustainable Development Goals) into your CSR strategy, but don’t know where to start. With 17 Sustainable Development Goals and 169 sub-targets on topics as diverse as gender equality, zero hunger, and climate action — Where do you even begin?

Corporate Social Responsibility (CSR) has shaped the way that corporations have engaged with communities. As it’s evolved, CSR has gone through a fundamental shift in how it operates in light of new global initiatives, most notably, the UN Sustainable Development Goals (SDGs). So what does this shift look like?

About 84% of companies view volunteer opportunities as an important way to engage employees. Yet 1/3 of employees don’t give through their workplace giving programs because they’re not able to choose causes that matter to them.