Client Story


GROW Central Florida

How the GROW Central Florida Program turned from passion project to a highly-recognized organization in 6 months.

At a glance

GROW Central Florida was a brand new and expanding nonprofit organization in dire need to “grow” out of their paper-based management system. With an administrative team of one, too much time was getting lost tracking down applicant information through emails and collecting information through different filing systems and Excel spreadsheets. In one month, SmartSimple configured a platform that centralized all of their key applicant and inventory information and easily managed their daily tasks.

About GROW Central Florida

Founded in 2015, GROW is a nonprofit organization that provides material support to increase opportunities for physical activities and healthy living for Central Florida school children. In an effort to help teachers not have to pay out of pocket for equipment, GROW partners with grassroots volunteers, local law enforcement to assist poorly-funded school health & wellness programs in Central Florida to support cross country running programs, playground revitalizations, recess toys for schools, shoes for runners in need, and family engagement events. GROW Central Florida’s work has been gaining recognition including nomination for Florida Blue Foundation's Sapphire Awards.

Photo of a walking event - GROW Central Florida and SmartSimple
Photo of Colleen Gonzalez, Founder & Executive Director, GROW Central Florida

“SmartSimple has given me an avenue to serve more people.”

Colleen Gonzalez, Founder & Executive Director ,
GROW Central Florida

Big problems for a small organization

GROW Central Florida was experiencing administrative difficulties for an organization with one full-time administrator and one volunteer driver. While serving 44 schools with unique needs, they were struggling to manage their inbound inventory donations and request forms for equipment rentals through paper-based forms. Colleen Gonzalez, Founder & Executive Director of GROW, stated “we were working with paper and spreadsheets and it was a nightmare. I was constantly circling around and had to hunt down where all the equipment was.” GROW was facing difficulties tracking when schools needed the equipment, how long, and how many items because the information was scattered through different emails and spreadsheets.

Photo of police and volunteer - GROW serves 44 schools with unique needs
Photo of children racing - GROW seeks a “one-stop-shop” to keep all inbound and outbound workflows organized and centralized

When looking for a solution, Gonzales sought a “one-stop-shop” to keep all inbound and outbound workflows organized and centralized. “We needed to funnel everything into one place, especially when people need something, they can request it through the platform.” In a nutshell, GROW was looking to simplify their process and ease the administrative workflow. SmartSimple answered the call.

“The SmartSimple staff were very specific and communicative.”

Colleen Gonzalez, Founder & Executive Director,
GROW Central Florida

Photo of a children volunteering at playground
Photo of a donated shoe - Once the program was configured to GROW Central Florida’s needs in a matter of months, they experienced immediate benefits

Shedding paperwork and growing projects

When building the system, SmartSimple was helpful every step of the way and Gonzales loved working with the support staff. “The people that helped build the portal were amazing. The SmartSimple staff were very specific and communicative.” Once the program was configured to GROW Central Florida’s needs in a matter of months, they experienced immediate benefits.

Gonzales found organizational value in the flexible features that helped declutter the equipment request process. “The SmartSimple user portals allow schools to ask for exactly what they need, much like a library. Schools can ask for a reservation date to borrow from our inventory, and the calendar function allows them to know where their goods are and when they’re promised to be returned.

Photo of volunteers at playground - The SmartSimple user portals allow schools to ask for exactly what they need, much like a library
Photo of children at racing event - By utilizing the SmartSimple automated system features, GROW saved a lot of administrative time

By utilizing the SmartSimple automated system features, Gonzales saved a lot of administrative time. “There is no more back and forth in emails to sign contracts and agreements, and I don’t have to have binders full of papers.” Their system uncluttered the process of collaborating with school staff and volunteers as well through automated workflow emails, “everyone gets a notification alerted people on progress on their requested equipment.”

“The SmartSimple user portals allow schools to ask for exactly what they need, much like a library. Schools can ask for a reservation date to borrow from our inventory, and the calendar function allows them to know where their goods are and when they’re promised to be returned.”

Colleen Gonzalez, Founder & Executive Director,
GROW Central Florida

Photo of young volunteers in front of school
Photo of police volunteering - GROW found value in tracking their progress and were able to report and present their accomplishments to new schools and counties

Looking towards the future full of growth

Fully equipped with a system that centralized their workflow and data, GROW found value in tracking their progress and were able to report and present their accomplishments to new schools and counties through compelling presentations and visuals. Gonzales states, “people can’t argue with the numbers, and the numbers really shine through with our data-backed presentations.”

GROW now has 40 volunteers in their system and their goal for 2019 is to expand their programs to new counties (Orange, Lake, Seminole, Polk) to continue to offer more resources to low-parent engaged and low-resource communities.

Photo of GROW volunteers - GROW now has 40 volunteers in their system
Photo of children playing - By simplifying their administrative processes, GROW Central Florida can focus on their mission

As of October 1, 2018, Colleen quit her full-time job to become executive director of GROW due to the success and efficiency of the program. Gonzales can now document more numbers and can apply for larger grants. By simplifying their administrative processes, GROW Central Florida can focus on their mission and helping kids grow up healthy and happy, “SmartSimple has given me an avenue to serve more people.”

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