Our Company

Where vision, configuration, and technology come together

We’re building innovative software that embraces new technology to aid you and your transformative work. You bring vision, our technology provides the flashlight.

What is the SmartSimple platform?


SmartSimple is a cloud-based tracking and reporting platform that helps organizations automate their critical processes. With robust baseline CRM capabilities, SmartSimple offers unparalleled flexibility in the way organizations can collaborate and engage with their staff and external community.

We are proud to say that the SmartSimple platform was designed, developed and produced by a multicultural team of various beliefs, sexual orientations, and gender identities.

How we work with you?

We get your system up and running quickly. Our implementation team works hand in hand with your team to ensure SmartSimple fits your business like a glove. We take care of:

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Understanding your needs

We dig deep into your organization’s processes to capture your key procedures and configuration needs.

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Outlining your plans

We create a detailed plan of action before we kick off, ensuring you understand exactly what we will be doing.

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Building your system

You work directly with our experts throughout the implementation process, ensuring everything is clearly configured to your specifications.

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Training your team

We’ll train your team to manage and make changes as your system requirements evolve.

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Our technology

We designed SmartSimple with flexibility in mind. SmartSimple was built to accommodate your people, processes, information and communication needs in a changing world. Our system is constantly upgraded to bring you the latest advances in technology while ensuring backwards compatibility.

Our History

Picture of Mike Reid and Keith Yau.

SmartSimple was born in the winter of 2002 at the University of Toronto, the brain child of Michael Reid and Keith Yau.

Our first office was located in Toronto, Canada, with three employees, five users and one client.

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